Commitment and Switching Intentions: Customers and Brands
نویسندگان
چکیده
منابع مشابه
Intentions and Rational Commitment
Intentions, an integral part of the mental state of an agent, play an important role in determining the behaviour of rational agents as they seek to attain their goals. In this paper, a formalization of intention based on rational commitment is presented. The formalization is based on a branching-time possible-worlds semantics for beliefs, goals, and intentions, upon which conditions are impose...
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ژورنال
عنوان ژورنال: Revista Ibero-Americana de Estratégia
سال: 2012
ISSN: 2176-0756
DOI: 10.5585/ijsm.v11i3.1861